Image caption: Preliminary mock-up from Toitū’s national brand campaign – final version may vary
Toitū Envirocare is launching a brand campaign putting its certified organisations in the national spotlight.
Launching late July, the campaign will showcase the integrity and commercial value of climate certification - backing businesses who are taking credible action to stand out. It will run across premium business media, outdoor placements, and key digital channels – building strong visibility throughout Aotearoa.
Over the past two decades, Toitū Envirocare has been New Zealand’s standard-bearer for credible climate and environmental action. Our clients have helped shape the future of sustainability by achieving: "Real climate credentials. Real business impact". That's why we’re proud to put them in the national spotlight.
By lifting the visibility of the Toitū mark, the campaign helps clients by increasing recognition, building trust, and strengthening the case for investment. It positions certification not only as a mark of environmental integrity but as a lever for business value: from stakeholder confidence and operational efficiency to procurement eligibility and market access.
In August, Toitū will release a campaign asset kit for clients — enabling organisations to share their involvement across their channels and networks. If your organisation would like to be featured in future Toitū campaigns, please register your interest.
Together, we’re sending a stronger market signal that climate integrity and business success go hand in hand. Toitū and its certified community are shaping a market that rewards credible climate action and leadership.